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Bb115
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BUSINESS
Marketing
Customer Acquisition and Retention
The unseen force turning customers into lifelong brand advocates
7 days ago
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Why is customer retention considered more valuable than customer acquisition in marketing?
Because acquiring customers is more expensive than retaining them, so retention saves money but doesn't impact growth.
Because retaining customers reduces costs and builds brand loyalty, leading to sustainable growth.
Because once customers are acquired, retention happens automatically without further marketing efforts.
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SteveO1
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BUSINESS
Marketing
Customer Acquisition and Retention
The real power of marketing lies in keeping customers, not just winning them.
9 Feb 2026
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What was the key turning point that changed marketing strategies from focusing solely on customer acquisition to including customer satisfaction and retention?
Believing that aggressive advertising alone guarantees long-term business success.
Assuming that customer satisfaction has no impact on repeat purchases or brand loyalty.
Recognizing that retaining customers is more cost-effective and profitable than constantly acquiring new ones.
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