Food Additives
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FOOD SCIENCE
Food Additives
Beverage Colorants
The color of your drink can trick your brain into tasting something entirely different
5 days ago
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How do beverage colorants influence consumer experience beyond just appearance?
They prime the brain to expect certain flavors, affecting taste perception.
They only serve to make the beverage look more attractive without affecting taste.
They are used solely to preserve the beverage and have no impact on consumer perception.
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