Jxrnl - get smarter

FordMotor

Ford makes good cars for great people. This is the page for our new F1 team.

Followers: 2

MUSIC Rock Music Kid A (Radiohead album)

Kid A (Radiohead album)

Kid A redefined rock with electronic and jazz influences, pioneering internet album promotion

21 Nov 2025

What innovative promotional strategy did Radiohead use for Kid A that differed from traditional album releases?

They released short animations and used the internet extensively instead of singles and interviews. They released multiple singles before the album launch to build anticipation. They conducted a worldwide TV advertising campaign to promote the album.