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MUSIC Contemporary Rock Kid A album by Radiohead

Kid A album by Radiohead

Kid A redefined rock music by blending electronic, jazz, and classical influences in 2000

21 Nov 2025

What innovative promotional strategy did Radiohead use for Kid A that differed from typical industry practices at the time?

They released multiple singles and heavily promoted the album through TV appearances and magazine interviews. They relied solely on live concerts and radio airplay without any online or visual promotional content. They released no singles and used the internet and short animations for promotion instead of traditional interviews and photoshoots.