Media Effects Theory
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steve121123
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MEDIA STUDIES
Media Effects Theory
McQuail's Typology of Media Effects
Exploring McQuail's typology reveals the diverse ways media shapes minds and societies
17 Jan 2026
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Which type of media effect in McQuail's typology primarily involves changes in audience emotions and feelings?
Cognitive effects
Affective effects
Behavioral effects
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SOCIAL SCIENCES
Media Studies
Media Effects Theory
Mass media profoundly shapes individual attitudes and societal culture through widespread communication
13 Jan 2026
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Which of the following best describes the primary focus of Media Effects Theory?
The technical processes of broadcasting media content
The economic models of media companies
How mass media influences individuals' thoughts, attitudes, and behaviors
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