Nash-Kelvinator Corporation
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Nash-Kelvinator Corporation
A single merger transformed a car maker and an appliance company into a wartime manufacturing powerhouse
8 days ago
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What was the primary strategic advantage gained by merging Nash Motors with Kelvinator Appliance Company in 1937?
Exclusive focus on automotive manufacturing to dominate the car market
Diversification of products and increased stability during economic uncertainty
Immediate expansion into international markets without product diversification
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