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MEDIA AND COMMUNICATION
Print Media
Paid Print Circulation
Paid print circulation measures the actual number of copies sold, not just printed or distributed
1 Feb 2026
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Why is paid print circulation considered a more accurate metric for advertisers than total print circulation?
Because it reflects the number of copies actually sold to paying readers, indicating a committed audience.
Because it includes free copies that increase the publication's reach.
Because it counts the total number of people who read the publication, including multiple readers per copy.
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