Risk Communication
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SOCIAL SCIENCE
Risk Management
Risk Communication
When risk messages ignore values, they can backfire and deepen mistrust
6 days ago
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Why is it crucial for risk communication to appeal to the audience's values rather than just presenting facts?
Because facts alone are always sufficient to ensure people understand risks clearly.
Because emotional appeals are more important than accurate information in risk communication.
Because aligning messages with values builds trust and makes the information more relatable and actionable.
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