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MARKETING
Sales Promotion
Manufacturer Rebate
Manufacturer rebates often boost sales while many consumers never claim their refunds
5 days ago
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Why do manufacturers often use mail-in rebates instead of immediate discounts?
Because mail-in rebates are easier for consumers to understand than immediate discounts.
Because mail-in rebates guarantee that all buyers receive a full refund on their purchase.
Because many consumers do not complete the rebate process, allowing manufacturers to maintain higher net prices while still promoting sales.
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