Sky Sports Television Deals
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Sports Broadcasting
Sky Sports Television Deals
Sky Sports deals ignited a revolution that reshaped British football's fortunes and fan access
9 Feb 2026
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How did Sky Sports' television deals influence the structure and commercialization of British football?
Sky Sports only broadcasted existing football matches without influencing league structures or commercialization.
By securing exclusive Premier League rights, Sky Sports increased revenue and encouraged the league's breakaway from the Football League, driving commercialization.
Sky Sports' deals reduced the commercial value of British football by limiting broadcast exposure.
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